Who We Are
I Creation is an event consultancy and production firm established in Hong Kong in 1999.
With strong foundations in the performing arts and a wealth of cross-sector expertise, we combine artistic vision with professional execution to craft events that engage audiences and deliver meaningful results. We collaborate with corporations, government entities, NGOs, educational institutions, and arts organizations both locally and internationally, taking on roles as lead producers, co-producers, or advisors behind the scenes.
Our extensive network of agency partners in Asia, Europe, and North America enables us to provide clients with valuable local insights and connections.
What We Do
I Creation works across arts and culture to help clients turn ideas into engaging experiences. We curate performances, cultural programmes, and cross-disciplinary collaborations that bring together music, visual art, dance, drama, and other creative forms. Our work supports artists, but also helps corporates and organisations elevate their events, communicate brand values, and create memorable experiences that resonate with their audiences.
For corporate clients, we can provide tailored artistic solutions for launches, receptions, celebrations, staff engagement, client events, and brand promotion. For education and community partners, we can design programmes that encourage participation, cultural appreciation, and creative learning.
Our Founder
Irene Au
Irene Au has spent over 30 years at the intersection of arts, education, communications and entrepreneurship — building organisations, producing events, training people, and helping creative professionals find their footing in an industry that rarely hands anyone a map.
She founded I Creation in 1999 as a public relations and event consultancy for the arts. Since then, she has produced and managed events across music, theatre, dance, visual art, literature, film, Chinese opera and martial arts — from intimate recitals to large-scale international productions, from school workshops to corporate and government events.
She is also the Founding Director of the Vienna Boys Choir Music Academy Foundation — the first overseas institution established in the choir's 500-year history — and Co-founder and Executive Director of the Hong Kong–Vienna Music Festival. In recognition of her contributions to cultural exchange between Austria and Hong Kong, she was awarded the Knight's Cross (Decoration of Gold in Honour) by the Federal Government of Austria in 2017.
In 2021, Irene founded KALOS, a creative entrepreneurship platform that supports emerging musicians and creative professionals to build sustainable, meaningful careers.
Through KALOS, she delivers a comprehensive Creative Entrepreneurship curriculum through online programmes, in-person workshops and bootcamps.
Irene also worked as a programme host and communications coach for professionals, educators, students and even parents. She has developed programmes for schools, universities and corporations, and delivered guest lectures and talks across Hong Kong and internationally.
She currently serves on the Board of Trustees of Shaw College, The Chinese University of Hong Kong, and as Director and Co-Chair of the PR & Communications Committee of the Zonta Club of Kowloon, Zonta International. She is Honorary Chairman of the Shaw College Alumni Association, a Director of the Education Foundation of the Federation of Alumni Associations of CUHK, and a recipient of the Star of Shaw Award (2017).
Irene finds her deepest fulfilment in connecting people, ideas and disciplines.
